THE FEELGOOD FRAMEWORK.
Brand strategy & identity in one powerful package giving you that FeelGood brand and confidence you are craving!
I’ve always delivered WUF websites with SEO included – because one without the other is totally useless and it’s a core WUF belief to deliver something that actually gets results.
The same goes for branding. For best results, you need strategy AND identity. And so in true WUF fashion I’ve broken the rules and rather than asking you to choose, I’ve created The FeelGood Framework, that contains everything you need, and nothing you don’t.
First, let’s get clear on what they are
🧩 Strategy
Your brand is more than just visuals. It’s the story, the feeling, and the energy behind your business. It’s what makes you instantly recognisable and memorable.
🎨 Identity
The visual part – your logo, color palette, icons, illustrations, and more, that brings your brand to life.
When you have both, the magic happens! Your brand finally represents you. It connects with your people. And most importantly, it feels so good that it takes your confidence to the MAX!
The FeelGood Framework delivers that magic.
It gives you the perfect blend of strategy + identity, just the right amount to give you clarity, confidence, and consistency without overwhelming you.
There’s two options Feelgood Core and FeelGood Pro, full deets below, and of course I can help you choose which suits you best according to the point in your brand and business journey you’re at.
✨ FeelGood Core
(The Complete Branding Package)
🚀 For businesses who need clarity & a strong visual identity – fast.
✔ A self-guided brand foundations clarity doc.
✔ Visual identity package – logo, color palette, typography, and a simple brand board.
✔ Basic brand guidelines – so you can stay consistent across your website and social media.
💡 Perfect for: Solopreneurs, startups, or businesses that already have a sense of direction but need their branding to match their energy.
🔥 FeelGood Pro
(The Full Brand Transformation)
🚀 For businesses who need full strategic alignment + a polished brand identity.
✔ Full FeelGood brand foundations live session – where we go deeper into messaging, brand voice, positioning, and the emotional impact of your brand.
✔ Brand story & messaging guide – key messaging points, core brand statements, and an overview of how to communicate your brand with clarity.
✔ Complete visual identity package – Logo, colors, typography, icons, and any necessary brand elements.
✔ Comprehensive brand guidelines – a detailed guide so you (or your team) can stay 100% consistent everywhere your brand appears.
💡 Perfect for: Businesses ready for a serious brand upgrade – those who want a fully aligned identity that deeply resonates.
Build a Brand That Works with the feelgood framework
And get ready to welcome people into your world with confidence and joy.
FeelGood design that gives you oodles of confidence to go forth and slay your marketing.
By Your Side Dog Training
Country Woofs
Do you do logos?
Absolutley! They come as part of both FeelGood packages.
If you need a whole new look then I can do that for you.
If your logo is a bit tired and needs a refresh that’s fine.
If you are happy with your logo but need me to create a colour palette for you to move forwards with I can do that too.
All graphic design work is created in the usual WUF style. It’s clean and modern utilising strong fonts and graphic elements.
One of my superpowers is to reach deep inside the creative side of my brain, and with a look at your socials and a design styles call with you, intuitively understand who you are and what you do.
I then take all of this information and use it to truly represent you and your pet business. Through the power of colour and design, we nail your business and communicate it with thoughtfully and considered branding.
The result?
A logo and brand that feels absolutely like you and more. That makes you feel ready to take on the world and nail every. single. day.
grab a cup of tea
It's a full hour of brand goodness in this free webinar!
In this webinar, I talk about:
💡 Where we are in pet business-land for 2025
🎨 The difference between a brand and a business
📢 What is strategy and identity brand-wise?
🎯 A real-life example of how to brand an 'I appeal to everyone' business
✍️Take action with brand questions for you to think about
So, settle in and enjoy.
Everything you need to move forwards and slay your marketing!
All formats of everything so your brand ID looks fantastic whether it’s on a business card or the side of a van
Brand boards, brand guidelines, colours, photography, icons – everything you need to launch with confidence.
i see you
Looking for some hot design tricks 🔥
75% OF USERS JUDGE A COMPANY’S CREDIBILITY BASED ON ITS WEBSITE DESIGN.
Spending hours poring over your DIY website design but it still feels a bit meh?
Grab my free guide packed with pro-level design secrets that will help up-level your design to look polished and professional.
Think colours, font magic, white space that works… all wrapped up in a bite-sized, easy-to-action PDF.
👉 Download your free copy now and start levelling up your web design today.
APDT UK
The APDT booked in for a full website design project with logo and brand colours refresh.
Below are some of the examples created. They weren’t sure whether to stick with their original dog and person head, or go for something entirely new so I gave a few to choose from.
Ultimately it was decided that to move away from their existing, and very recognisable head of a dog and person would be a step too far and so chose a refresh of that (number four below).
Canine Co Dog Groomers
I originally made a website for Kate and her dog grooming salon back in 2020. Kate closed the business for a short while and came back to me at the end of 2022 with big plans!
Within these plans was a whole new website and a logo refresh as well.
We’ve kept her original teal colour as it’s all over everything, but everything else is fresh and new.
I’ll now be using Kate’s elevated look across her new website for brand consistency.
2024 – we have now created a sub brand for Kate’s new academy,
Groom Groom
For Carolina I created a whole brand using sourced graphics as a jumping off point. With font, colour choices and a whole new logo this then involved into the graphics for her mobile dog grooming van wrap as well.
Gillsmans Grooming
Nikki is a current client with a website for her salon Gillsmans Grooming. She came to me for a logo for her new puppy service Pupstarz to use on the website and also on her printed promotional material.
We chose to keep Nikki’s teal colour for consistency and chose a font style that was in keeping with the current design style.
The gold stars finish the logo with a hint of puppy fun and pizzazz!
2024 – Nikki returned for a new logo for the Academy part of her business which she felt to take it forwards, needed it’s own identity. For now we have used this on the Academy page on the website, future plans are to give the Academy it’s own digital home and website.
This is a great example of how I can work with existing colours but create a whole new look for different parts of your business giving everything it’s own identity but keeping brand consistency between everything,
Branding that means business
Whether you’re starting a new business or refreshing your current one, I’d love to hear about your project and how I can bring your brand to life.
I’m excited to work with you to create a logo that truly represents your brand’s personality and values and gives you the confidence to shout about your business from the rooftops.
Non furry branding and logos
I often get asked if I work with non pet businesses and the answer is of course a big yes.
Below are some recent examples.
