BRANDING & LOGO DESIGN.

Colorful text reading "Collie Encounters" with flower silhouettes on a beige background
A variety of hand-drawn style icons including animals, plants, celestial bodies, and symbols of love and peace on a pale background.
A Border Collie dog sitting on a path covered with fallen leaves with the words "collie encounters" displayed below

Bold and beautiful brand identity that feels so good you’ll want to show it off to strangers on the street

A lot of my clients come to me with just a logo. It’s usually a bit dated, designed when the business was first launched. On its own it’s with no colour palette or brand guidelines.

If you are investing in a professional website, then it’s a no-brainer to start at the very beginning and get your logo and branding sorted before we progress onto the website.

This gives the entire project the very best start, and you the consistency you crave with a beautiful brand board and guidelines so you can use the same fonts and colours across all your social media and content marketing.

Consistency really is the key here. Potential clients and customers get easily confused if you don’t use the same visuals across all platforms.

A white 'Yappily' text with a registered trademark symbol on a red background.
Logo for "Goose Glen Gundogs" featuring a stylized duck and dog on either side of the text.
A logo featuring the text "Canine Co" with the subtitle "DOG GROOMERS" and an illustration of scissors on a teal background.
Graphic logo with the words "Country Woofs" in a playful white font on a navy blue background, decorated with a red heart and paw print above the lettering.
Logo of Hammersmith Dog Training Club featuring an illustration of a shaggy dog on a green background.
Logo featuring the text "Ellie's Dog Behaviour Vault" with paw prints on a pink background.

By Your Side Dog Training

A logo with the text "By Your Side" in large elegant lettering, with the subtitle "DOG TRAINING COACH" in a smaller font on a golden banner below.
A grid of six squares each containing a different color and inspirational phrase with their corresponding hex codes.
Mobile Dog Training App Interface:::A smartphone screen displaying the interface of 'By Your Side Dog Training Coach' app with navigation and social interaction options.
Assorted business cards for "By Your Side Dog Training Coach" scattered on a floral pattern background.
A graphic of two hands forming a hug above the word "HUG" in bold yellow letters on a beige background.
White t-shirt with "By Your Side Dog Training Coach" text and paw print graphics on a patterned background.

Country Woofs

A happy Border Collie on a bed with the logo "Country Woofs" and a rustic home background.
A golden retriever dog lying on a couch with a tennis ball, next to the text "COUNTRY WOOFS" with a heart above the I in WOOFS.
Two business cards for 'Super Hounds' featuring contact information and logos on a pastel background.
Flyer for Super Hounds dog training featuring services offered and contact information with images of a happy dog and a training session.

Modern design for your pet business.

So what’s on offer?

It depends on where you are at with your current design work.

If you need a whole new look then I can do that for you.

If your logo is a bit tired and needs a refresh that’s fine.

If you are happy with your logo but need me to create a colour palette for you to move forwards with I can do that too.

All graphic design work is created in the usual WUF style. It’s clean and modern utilising strong fonts and graphic elements.

One of my superpowers is to reach deep inside the creative side of my brain, and with a look at your socials and a design styles call with you, intuitively understand who you are and what you do.

I then take all of this information and use it to truly represent you and your pet business. Through the power of colour and design, we nail your business and communicate it with thoughtfully and considered branding.

The result?

A logo and brand that feels absolutely like you and more. That makes you feel ready to take on the world and nail every. single. day.

GET booked in
A fluffy Pomeranian wrapped in a towel sitting next to the Canine Co Dog Groomers logo on a blue background.

Packages to suit you

A full brand identity package or just simply a logo.

All formats of everything so your brand ID looks fantastic whether it’s on a business card or the side of a van

Brand boards, brand guidelines, colours, photography, icons – everything you need to launch with confidence.

Custom icons, icons logos and patterns give you everything you need for a cohesive look across the board.
Social media headers, graphics and more.
TALK TO US about your project
A promotional display featuring a large poster and business cards for "Just for Paws" dog training and behaviour services, with two dogs and text detailing the offered classes and contact information.
A stack of brochures on a blue background promoting a Dog Grooming Business Course, with images of groomed dogs and course details.
Six separate hand-drawn images including a tree with green leaves, a cartoon dog with a large floppy ear, a five-pointed star surrounded by smaller stars, stylized ocean waves, a sun with radiating beams, and a speech bubble with striped outline all on a pale yellow background.
Two business cards for Just for Paws dog training and behaviour expert on a purple background.

APDT UK

The APDT booked in for a full website design project with logo and brand colours refresh.

Below are some of the examples created. They weren’t sure whether to stick with their original dog and person head, or go for something entirely new so I gave a few to choose from.

Ultimately it was decided that to move away from their existing, and very recognisable head of a dog and person would be a step too far and so chose a refresh of that (number four below).

Canine Co Dog Groomers

I originally made a website for Kate and her dog grooming salon back in 2020. Kate closed the business for a short while and came back to me at the end of 2022 with big plans!

Within these plans was a whole new website and a logo refresh as well.

We’ve kept her original teal colour as it’s all over everything, but everything else is fresh and new.

I’ll now be using Kate’s elevated look across her new website for brand consistency.

2024 – we have now created a sub brand for Kate’s new academy,

Logo of Canine Co Academy featuring stylized text and a graduation cap.

Groom Groom

For Carolina I created a whole brand using sourced graphics as a jumping off point. With font, colour choices and a whole new logo this then involved into the graphics for her mobile dog grooming van wrap as well.

Gillsmans Grooming

Nikki is a current client with a website for her salon Gillsmans Grooming. She came to me for a logo for her new puppy service Pupstarz to use on the website and also on her printed promotional material.

We chose to keep Nikki’s teal colour for consistency and chose a font style that was in keeping with the current design style.

The gold stars finish the logo with a hint of puppy fun and pizzazz!

2024 – Nikki returned for a new logo for the Academy part of her business which she felt to take it forwards, needed it’s own identity. For now we have used this on the Academy page on the website, future plans are to give the Academy it’s own digital home and website.

This is a great example of how I can work with existing colours but create a whole new look for different parts of your business giving everything it’s own identity but keeping brand consistency between everything,

Logo of Hastings Grooming Academy featuring a stylized dog profile with a graduation cap within a teal circle with arrows.
Text "MORE people need to know about you" with a smiling emoji on a pink background.

Branding that means business

Whether you’re starting a new business or refreshing your current one, I’d love to hear about your project and how I can bring your brand to life.

I’m excited to work with you to create a logo that truly represents your brand’s personality and values and gives you the confidence to shout about your business from the rooftops.

book a free call

Non furry branding and logos

I often get asked if I work with non pet businesses and the answer is of course a big yes.
Below are some recent examples.

A neon-lit triangle with the word "GABRIELLA" across it, set against a moody, purple-lit rocky landscape.
A young child facing the ocean at sunset with repetitive overlay text "Lilli Grace" in a stylized font.
Logo of Aspire Nordic Walking with stylized mountains in the background
Illustration of animated coffee pot and milk carton as 'Cosy Cup' mascots, surrounded by coffee beans on a pink background.