BRAND STRATEGY & IDENTITY DESIGN.
Brand Strategy, Brand Identity, or both?
📢 The Brand Strategy Package
Do you feel directionless?
You’re trying to talk to everyone but end up talking to no one. This uncertainty feels like it’s holding you back.
What you need is a brand strategy session!
Together, we’ll work on clarifying your brand position and messaging. We’ll define who your business is at its core and how it communicates.
You’ll walk away with a clear, cohesive voice that brings consistency and focus to your brand. This clarity will flow into everything you do – making your marketing feel effortless and even helping you refine your services, packages, programmes and offerings.
🎨 The Brand Identity Package
Looking for a brand identity that truly feels like you?
With my Brand Identity Package, we’ll bring your vision to life with a cohesive and high-end look that sets you apart.
A lot of my clients come to me with just a logo. It’s usually a bit dated, designed when the business was first launched. On its own, it’s with no colour palette or brand guidelines.
If you are investing in a professional website, then it’s a no-brainer to start at the very beginning and get your logo and branding sorted before we progress onto the website.
This gives the entire project the very best start, and you the consistency you crave with a beautiful brand board and guidelines so you can use the same fonts and colours across all your social media and content marketing.
So which do you need?
Well that’s a bit of a piece of string question depending on how you feel and what you need help with.
You might be feeling very confused and like you can’t put your finger on what you’re actually trying to say. You know deep inside what you do, but you just can’t voice it, or put it into words!
In which case the brand strategy is definitely going to help.
Do you feel a bit more like you know what you do, what sets you apart, and you find writing or talking about it comes easily?
But the design side of your logo and website is really not describing you or your business. It’s letting the side down and you feel either a bit meh, or even embarrassed by it
Then, feel free to skip the strategy and go straight to the identity.
We can work together on either one or both of the packages. Strategy definitely comes first if you’re choosing both.
Not sure what you want? GET IN TOUCH or BOOK A CALL and I’ll help you decide.










High-end design that feels so good you’ll want to show it off to strangers on the street






By Your Side Dog Training






Country Woofs




Do you do logos?
Absolutley! They come as part of the Brand Identity package.
If you need a whole new look then I can do that for you.
If your logo is a bit tired and needs a refresh that’s fine.
If you are happy with your logo but need me to create a colour palette for you to move forwards with I can do that too.
All graphic design work is created in the usual WUF style. It’s clean and modern utilising strong fonts and graphic elements.
One of my superpowers is to reach deep inside the creative side of my brain, and with a look at your socials and a design styles call with you, intuitively understand who you are and what you do.
I then take all of this information and use it to truly represent you and your pet business. Through the power of colour and design, we nail your business and communicate it with thoughtfully and considered branding.
The result?
A logo and brand that feels absolutely like you and more. That makes you feel ready to take on the world and nail every. single. day.

Everything you need to move forwards and slay your marketing!
All formats of everything so your brand ID looks fantastic whether it’s on a business card or the side of a van
Brand boards, brand guidelines, colours, photography, icons – everything you need to launch with confidence.




APDT UK
The APDT booked in for a full website design project with logo and brand colours refresh.
Below are some of the examples created. They weren’t sure whether to stick with their original dog and person head, or go for something entirely new so I gave a few to choose from.
Ultimately it was decided that to move away from their existing, and very recognisable head of a dog and person would be a step too far and so chose a refresh of that (number four below).




Canine Co Dog Groomers
I originally made a website for Kate and her dog grooming salon back in 2020. Kate closed the business for a short while and came back to me at the end of 2022 with big plans!
Within these plans was a whole new website and a logo refresh as well.
We’ve kept her original teal colour as it’s all over everything, but everything else is fresh and new.
I’ll now be using Kate’s elevated look across her new website for brand consistency.
2024 – we have now created a sub brand for Kate’s new academy,


Groom Groom
For Carolina I created a whole brand using sourced graphics as a jumping off point. With font, colour choices and a whole new logo this then involved into the graphics for her mobile dog grooming van wrap as well.


Gillsmans Grooming
Nikki is a current client with a website for her salon Gillsmans Grooming. She came to me for a logo for her new puppy service Pupstarz to use on the website and also on her printed promotional material.
We chose to keep Nikki’s teal colour for consistency and chose a font style that was in keeping with the current design style.
The gold stars finish the logo with a hint of puppy fun and pizzazz!
2024 – Nikki returned for a new logo for the Academy part of her business which she felt to take it forwards, needed it’s own identity. For now we have used this on the Academy page on the website, future plans are to give the Academy it’s own digital home and website.
This is a great example of how I can work with existing colours but create a whole new look for different parts of your business giving everything it’s own identity but keeping brand consistency between everything,



Branding that means business
Whether you’re starting a new business or refreshing your current one, I’d love to hear about your project and how I can bring your brand to life.
I’m excited to work with you to create a logo that truly represents your brand’s personality and values and gives you the confidence to shout about your business from the rooftops.
Non furry branding and logos
I often get asked if I work with non pet businesses and the answer is of course a big yes.
Below are some recent examples.



