Content marketing is an essential part of any digital marketing strategy.
A website is a powerful tool that can help you create, promote, and measure your content marketing success.
Here are five ways a website can help you with your content marketing strategy:
1. Create Content Easily: Creating content can be a time-consuming task. With an effective website, you can create content more easily and quickly. Your website can provide a platform for creating blogs, articles, videos, podcasts and more.
And naturally, everything on a WUF website is done properly, So for example with your blog, we split your content into categories to make it easy for people to find the info they are looking for, or browse around easily.
I then create a beautiful custom blog page which has those categories displayed at the top for navigation purposes. Next is a custom category page, so when your visitors choose a section to look at they know exactly where they are.
And finally, the biggie, I build a custom template for your actual blog posts. What does this mean? Three things:
- Each blog post matches your website design so if people land straight on the blog rather than coming from your homepage they can immediately read the content and see all your business details.
- We can fully customise this template with any sections you want on your blog posts, and, if we change the template it changes all the posts! So, if you have a special offer, we can pop it on your template for a specific period of time and all blog posts will contain it, even if they are years old.
- The custom template means that WUF clients don’t have to do any design work. All they do is pop their plain text and images in the dashboard, and then when they hit the ‘publish’ button the magic happens and all the design is applied.
Below is an example of Suzanne’s beautiful blog page with her categories on
2. Promote Content: A website is a great way to promote your content. You can use it to share your content on social media, create landing pages, and optimise your content for search engine optimization (SEO).
3. Measure Content Performance: A website provides insights into how your content is performing. You can use analytics tools to track the number of visitors, page views, and conversions. This data can help you adjust your content strategy to get the best results.
4. Build an Audience: A website is a great tool for building an audience. You can use it to capture leads and build an email list. You can also use your website to connect with your followers and engage with them.
If you have a book, an e-book, a webinar, a conversion event or anything that you offer in exchange for people’s email addresses this will be properly implemented on your WUF website. Watch my short video below to explain how I do this for maximum effect.
5. Increase Your Brand Visibility: A WUF website helps you increase your brand visibility online. Professionally designed to convert visitors into customers, search engine optimised to help you reach more people. You’ll stand out and get booked out!
These are just five of the ways a WUF website will help you with your content marketing strategy. So with me building everything to maximise results, and you creating and promoting effective content, you get the most out of your content marketing efforts.
