PET BUSINESS BLOG.
9 things to do when you change the topic of a service page.
I've just changed the topic of a page for one of my WUF Club members and the list of what to do...
Pet business online booking systems – the lowdown
I regularly get asked to create a website with a booking system on it, usually for a dog walker,...
SEO Mini Series – Part 6 – Can I do SEO myself?
Let’s look back at what we have learnt from the SEO mini series! In Part 1 we learnt how search...
How to offer Courses or a Membership to your Pet Business clients
Offering a course or membership within your pet business can be a great way to create some recurring income whilst also helping and serving more of your clients and customers at one time....
Funnels & Email Marketing for your Pet Business Course or Membership in 2022
If in 2022 you are planning on creating an online course, membership, academy or have some offer that you can sell to anyone worldwide you are going to need a funnel to sell that thing....
How long should a Blog Post be?
From the Series ‘Questions I get asked all the time’… How long should a blog post be? As always, a bit of a piece of string question as it kinda depends on the topic and the goal of the...
9 things to do when you change the topic of a service page.
I've just changed the topic of a page for one of my WUF Club members and the list of what to do when you do this was quite interesting. I see a lot of messy pages and URL's on people's DIY...
Pet business online booking systems – the lowdown
I regularly get asked to create a website with a booking system on it, usually for a dog walker, doggy daycare centre, dog trainer or dog groomer. Now as usual, there are a bajillion ways...
SEO Mini Series – Part 6 – Can I do SEO myself?
Let’s look back at what we have learnt from the SEO mini series! In Part 1 we learnt how search engines work with the spider bots, Index and algorithm all working together. In Part 2 we...
SEO Mini Series – Part 5 – Simplifying Off Page SEO
Off-page SEO is when you do things on other areas of the internet to help your website rank better. Let’s visually think of the internet as a huge spiders web that the spider bots are...
SEO Mini Series – Part 4 – Simplifying On Page SEO
Having worked out our keywords let’s now take a look at on page SEO. On page SEO is stuff that we are going to do to our website. Where and how you do this depends on which platform you...
SEO Mini Series – Part 3 – Keywords, The Foundation of Everything!
SEO is not just one thing, or even a few things, it is many things. This is why we often talk about having an ‘SEO strategy’ which is a list of things to do to help our website be more...
SEO Mini Series – Part 2 – Why Do We Need SEO?
Yesterday we looked at what a search engine is. We discovered that spider bots crawl the internet, store information in the Index and then when someone searches for something the algorithm...
SEO Mini Series – Part 1 – How do Search Engines Work?
Before we can understand SEO let's go right back to the start - let's learn how search engines work! If we understand how search engines work then we can start to understand how SEO or...
Jo Scott Art – a client success story
Or - how WUF supports your business as it grows and changes. Jo Scott was one of my favourite clients, and yes I say was, because Jo is a no longer a client but she is very much a WUF...
Updating the design of a pet business blog
A blog is a fantastic way of getting your pet business found on Google Most people set up their website with a simple blog, write a few posts and then it falls by the wayside. This is such...
Why do Google search results look different?
Why does my Google search look different to yours? After chatting to lots of people recently about their SEO this came up a lot, so I thought it would be worth popping on here for...
Review of WPFeedback – how I make it super easy for my clients to give me their content
I’m using a whizzy new plugin that’s making it SO easy for clients to give me their copy and also any tweaks they want making to their websites. It’s a bit difficult to put it into words...
Google My Business – should I have a pin or an area on the map?
Are you a 'Service Area Business?' A quick check in about Google My Business for you all prompted by a couple of convos with people this week. If you are a dog walker or trainer and go and...
Do you want to feel more professional? How a WUF website can help you do this.
Why is a website so important? Well lots of reasons, but one that keeps coming up in conversations is the word ‘professional’, as in ‘I don’t feel professional’ or ‘I want to look more...
SEO – a simple look at the different sections
Why I like to think of SEO in terms of a pie Most people talk about SEO in terms of on-page and off-page, but as SEO evolves and becomes more of an on going process I like to look at it...
The added value that comes with a WUF website – DocketWP
I love investing in my business and in tools that are going to make my work flow and processes cleaner, quicker, smoother and generally make me and my clients life much happier as a...
Looking for an online venue for your pet business conference or digital event?
Dog walking associations, federations and anyone else who needs to run an online event! Since lockdown I have attended several online events, fairs, exhibitions or combinations of. One of...
Moo Moo & Bear Shopify Store – an SEO success story!
We launched the brand new Moo Moo and Bear shop for Nadia just 4 months ago. The old site was using WIX as a platform and as well as design issues there were several flaws in it that meant...
Why you need a website and not just social media.
Why reading 'I get all my business from Facebook' gives me the willies. I’m reading a few threads recently where people say ‘oh you don’t need a website, I’ve built my business on Facebook...
Website hosting for your pet business – why is it important?
Let's talk hosting! I recently had a chat with someone who was concerned about the price of their hosting, so I thought it would be useful to have a quick chat about hosting, why it’s...
The added value that comes with a WUF website – Photoshop
What do you get with a WUF website? Well you get a lot of extra bits - bits that I don’t really talk about but which I hope make all the difference. The other day I was doing some work on...
5 simple SEO tips to help get your pet business ranked in Google
The fabulous Rachel Spencer of Publicity for Pet Businesses and I recently sat down for a good old chat about SEO. We were meant to be doing a Facebook live, but the tech gods were...
Why the cost of a WUF website is an investment and not just a price
Why does a WUF website cost what it does? A website isn’t just about the building of a website, it’s really more about what it does AFTER the launch, and in turn, what you are going...
Review of print on demand service Inkthreadable and its integration with WordPress & Woocommerce
Scruffy Little Terrier : The Build When Michelle came to me she had an existing Wordpress website with over 100 blog posts and a shop button that linked through to her external...
Shopify Vs Woocommerce for E-Commerce, which is best for your business?
Do you sell online? Maybe you have an Etsy shop, sell from your Facebook page or Insta profile or do you have a simple Wix website that you set up yourself when starting your...
How much does a dog walker website cost?
Most people hate talking about prices - I'm happy to! UPDATED 2021 This blog post used to talk about what went into a quote for a dog walker website. I no longer quote for dog walker...
Why does your website need an SSL certificate?
Have you ever encountered the Grey Screen of Death? This is what happens when you visit a website using the Chrome browser that has no SSL (Security) certificate attached to it. Google’s...
5 Quick Tips For Choosing A Company Name
In this post I have 5 quick tips of actions to take when you are choosing your new business name. Starting a new business? Exciting times! But before you get carried away with that new...
Dog Walker Website Design Feature – Charlie Bears Pet Care
Who is Charlie Bear? Gavin from Charlie Bears is a dog walker from Croydon and an absolute sweetie pie. He came to me very worried being totally non techie and was supremely relieved when...
3 Common Reasons Why Your Google My Business Isn’t Working (And How To Fix Them)
GOOGLE MY BUSINESS: THE LOW DOWN The benefits of Google My Business: Increased visibility in search Your business displayed on Google maps More traffic to your website An optimised GMB...
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