PET BUSINESS BLOG.
To click or to scroll? Here’s how to structure your service pages to bring joy to your website visitors.
A regular discussion I have with potential WUF clients and then again as a booked in client, is all about their services and how to structure this on their website. This came up again recently when a new client wanted to keep all their services on separate pages...
A how to guide: SEO keyword research for dog trainers & local pet businesses
Maximize your online visibility and reach more potential clients by understanding and targeting the right keywords. As a dog trainer and owner of a local pet business, you know how important it is to connect with potential clients in your area. But with so much...
Funnel marketing and understanding the essentials for connecting with your Ideal client
Welcome to funnel magic! In this post, I’ll be diving into the basics of what funnels are and how they can be used to connect with your ideal client and optimise your marketing efforts. Funnels don’t have to be difficult, and they don’t have to be sleazy. Done right,...
The power of local SEO – 13 bark-tastic tips for boosting your pet business visibility
Welcome to the world of Local SEO, pet business owners! As a pet business owner, you know that reaching the right customers in your local area is essential for your business to thrive. But with so many other pet businesses out there, how do you make sure that your...
A WUF website truly showcases your business
Pet businesses of the world it’s time to stop undervaluing what you do and time to tell the world how awesome you are! I’ve been on tons of calls with people recently and one thing that occurs on nearly every call is this… You are a stand-out pet business owner with...
Is your website misrepresenting your pet business?
How do you feel when you look at your website? In these slightly trickier times, a less than polished or amateur looking website is simply not going to cut it. There are a LOT of pet businesses out there now, in your area, offering the same thing as you. There are...
5 ways a WUF website amplifies your content marketing strategy
Content marketing is an essential part of any digital marketing strategy. A website is a powerful tool that can help you create, promote, and measure your content marketing success. Here are five ways a website can help you with your content marketing strategy: ...
How to offer Courses or a Membership to your Pet Business clients
Offering a course or membership within your pet business can be a great way to create some recurring income whilst also helping and serving more of your clients and customers at one time. If you are a dog trainer with a long waitlist it's a great way of helping your...
Funnels & email marketing for your pet business course or membership in 2025
If in 2022 you are planning on creating an online course, membership, academy or have some offer that you can sell to anyone worldwide you are going to need a funnel to sell that thing. When we have a local service area business such as walking grooming or training...
How long should a blog post be?
From the Series ‘Questions I get asked all the time’… How long should a blog post be? As always, a bit of a piece of string question as it kinda depends on the topic and the goal of the blog post. But as a general guide to try and help you guys out we have the...
9 things to do when you change the topic of a service page.
I've just changed the topic of a page for one of my WUF Club members and the list of what to do when you do this was quite interesting. I see a lot of messy pages and URL's on people's DIY website - not great for your SEO and for Google to read. But actually changing...
Pet business online booking systems – the lowdown
I regularly get asked to create a website with a booking system on it, usually for a dog walker, doggy daycare centre, dog trainer or dog groomer. Now as usual, there are a bajillion ways of doing things online, lots of different softwares and services that all...
SEO Mini Series – Part 6 – Can I do SEO myself?
Let’s look back at what we have learnt from the SEO mini series! In Part 1 we learnt how search engines work with the spider bots, Index and algorithm all working together. In Part 2 we understood that we have to tell the spider bots what we do, where we do it and who...
SEO Mini Series – Part 5 – Simplifying Off Page SEO
Off-page SEO is when you do things on other areas of the internet to help your website rank better. Let’s visually think of the internet as a huge spiders web that the spider bots are crawling. Imagine the spiders web will have a little tiny light on the web every...
SEO Mini Series – Part 4 – Simplifying On Page SEO
Having worked out our keywords let’s now take a look at on page SEO. On page SEO is stuff that we are going to do to our website. Where and how you do this depends on which platform you are using. Each platform is getting really good at allowing you to make the...
SEO Mini Series – Part 3 – Keywords, The Foundation of Everything!
SEO is not just one thing, or even a few things, it is many things. This is why we often talk about having an ‘SEO strategy’ which is a list of things to do to help our website be more visible in search engines. The list of things we can do and make changes to can be...
SEO Mini Series – Part 2 – Why Do We Need SEO?
Yesterday we looked at what a search engine is. We discovered that spider bots crawl the internet, store information in the Index and then when someone searches for something the algorithm looks at everything stored in the Index and decides what to show the search...
SEO Mini Series – Part 1 – How do Search Engines Work?
Before we can understand SEO let's go right back to the start - let's learn how search engines work! If we understand how search engines work then we can start to understand how SEO or search engine optimisation works. SEO is just that - search engine optimisation....
Jo Scott Art – a client success story
Or - how WUF supports your business as it grows and changes. Jo Scott was one of my favourite clients, and yes I say was, because Jo is a no longer a client but she is very much a WUF success story and she may not be a client anymore but she is very much still a good...
Updating the design of a pet business blog
A blog is a fantastic way of getting your pet business found on Google Most people set up their website with a simple blog, write a few posts and then it falls by the wayside. This is such a shame as having an up to date, blog on your website is a great way of getting...
Why do Google search results look different?
Why does my Google search look different to yours? After chatting to lots of people recently about their SEO this came up a lot, so I thought it would be worth popping on here for everyone. When we chat about where peoples websites are ranking in Google I do have to...
Review of WPFeedback – how I make it super easy for my clients to give me their content
I’m using a whizzy new plugin that’s making it SO easy for clients to give me their copy and also any tweaks they want making to their websites. It’s a bit difficult to put it into words how fabulous this plugin is so I’ve done a short video showing you how I use it....
Google My Business – should I have a pin or an area on the map?
Are you a 'Service Area Business?' A quick check in about Google My Business for you all prompted by a couple of convos with people this week. If you are a dog walker or trainer and go and see people at their location eg. You do NOT have people coming to your house -...
Do you want to feel more professional? How a WUF website can help you do this.
Why is a website so important? Well lots of reasons, but one that keeps coming up in conversations is the word ‘professional’, as in ‘I don’t feel professional’ or ‘I want to look more professional’ During these conversations with people I was reminded of a blog post...
SEO – a simple look at the different sections
Why I like to think of SEO in terms of a pie Most people talk about SEO in terms of on-page and off-page, but as SEO evolves and becomes more of an on going process I like to look at it like a pie with each slice of the pie adding it’s own yumminess to the whole SEO...
The added value that comes with a WUF website – DocketWP
I love investing in my business and in tools that are going to make my work flow and processes cleaner, quicker, smoother and generally make me and my clients life much happier as a result! I’ve recently invested over £1000 in two huge bits of software which have been...
Looking for an online venue for your pet business conference or digital event?
Dog walking associations, federations and anyone else who needs to run an online event! Since lockdown I have attended several online events, fairs, exhibitions or combinations of. One of them, which shall remain nameless was so poorly presented, the tech and design...
Moo Moo & Bear Shopify Store – an SEO success story!
We launched the brand new Moo Moo and Bear shop for Nadia just 4 months ago. The old site was using WIX as a platform and as well as design issues there were several flaws in it that meant Nadia was missing out on orders. Having been thinking about it for a while,...
Why you need a website and not just social media.
Why reading 'I get all my business from Facebook' gives me the willies. I’m reading a few threads recently where people say ‘oh you don’t need a website, I’ve built my business on Facebook and/or Instagram’ Now don’t get me wrong, social media is ace - it’s brilliant...
Website hosting for your pet business – why is it important?
Let's talk hosting! I recently had a chat with someone who was concerned about the price of their hosting, so I thought it would be useful to have a quick chat about hosting, why it’s important, and why cheapest might not be the best. So, what is hosting? Well it’s...
The added value that comes with a WUF website – Photoshop
What do you get with a WUF website? Well you get a lot of extra bits - bits that I don’t really talk about but which I hope make all the difference. The other day I was doing some work on clients pictures in Photoshop and realised that as part of the making a website...
5 simple SEO tips to help get your pet business ranked in Google
The fabulous Rachel Spencer of Publicity for Pet Businesses and I recently sat down for a good old chat about SEO. We were meant to be doing a Facebook live, but the tech gods were not being kind to us that day! Instead we recorded what ended up being over an...
Why the cost of a WUF website is an investment and not just a price
Why does a WUF website cost what it does? A website isn’t just about the building of a website, it’s really more about what it does AFTER the launch, and in turn, what you are going to get back from it. In official terms this is called ‘return on investment’,...
Review of print on demand service Inkthreadable and its integration with WordPress & Woocommerce
Scruffy Little Terrier : The Build When Michelle came to me she had an existing Wordpress website with over 100 blog posts and a shop button that linked through to her external Redbubble shop. Her mailing list integration was a bit of an ugly form on a...
Shopify Vs Woocommerce for E-Commerce, which is best for your business?
Do you sell online? Maybe you have an Etsy shop, sell from your Facebook page or Insta profile or do you have a simple Wix website that you set up yourself when starting your business? Today I am going to discuss online solutions to enable you to move on from...
How much does a dog walker website cost?
Most people hate talking about prices - I'm happy to! UPDATED 2021 This blog post used to talk about what went into a quote for a dog walker website. I no longer quote for dog walker websites as I have a fabulous new service called Ready Steady WUF which is made just...
Why does your website need an SSL certificate?
Have you ever encountered the Grey Screen of Death? This is what happens when you visit a website using the Chrome browser that has no SSL (Security) certificate attached to it. Google’s own Chrome browser is used by roughly 78% of web traffic, making it by far the...
5 Quick Tips For Choosing A Company Name
In this post I have 5 quick tips of actions to take when you are choosing your new business name. Starting a new business? Exciting times! But before you get carried away with that new name there's a few important checks to do first. 1. Google the name The...
Dog Walker Website Design Feature – Charlie Bears Pet Care
Who is Charlie Bear? Gavin from Charlie Bears is a dog walker from Croydon and an absolute sweetie pie. He came to me very worried being totally non techie and was supremely relieved when I reassured him that he didn't have to know about anything at all. He had seen...
3 Common Reasons Why Your Google My Business Isn’t Working (And How To Fix Them)
GOOGLE MY BUSINESS: THE LOW DOWN The benefits of Google My Business: Increased visibility in search Your business displayed on Google maps More traffic to your website An optimised GMB page helps Google understand more about your business: who you are, what...