INTRODUCING TEAM WUF.
ABOUT ROSIE
I studied Fine Art at Central Saint Martins.
I’ve been in the pet industry for nearly 20 years.
And I build brands and websites for pet businesses that look extraordinary and actually get found.
Most designers learn design. I lived it. Trained at one of the most creatively rigorous art schools in the world, where you’re pushed to look at everything differently. Colour, composition, proportion, visual storytelling. Not as theory but as a creative instinct.
I’ve spent 16 years in the pet industry, and I’m still in it. My partner and I run a small local pet business to this day, and before that, we built two dog walking companies from scratch. I started building websites for pet businesses alongside all of that, but when I moved to the Sussex coast and had the time to really focus, WUF took on a life of its own.
Nobody else has that combination. A St Martin’s trained eye, 16 years of knowing exactly what it’s like to be you, and the SEO know-how to make sure the right people actually find you.
THE WEB DESIGN BIT
Web design is where WUF started and what I’m known for. I’ve been building websites for pet businesses for years, and the difference between my work and most designers’ is that I learned SEO the hard way, by ranking my own pet businesses in search results.
That means every website I build isn’t just beautiful. It’s structured to be found, written to connect, and designed to convert the right kind of client. The one who’s actually looking for exactly what you offer.
A website should feel like the business the moment someone lands on it. Instantly, instinctively, unmistakably.
Not a template with your logo dropped in. Not a page full of stock photos of dogs. Something that actually feels like you and makes your ideal client think “yes, this is exactly who I’ve been looking for.”
THE BRAND DESIGN BIT
With my Fine Art training, brand identity work is one of my favourite things. The logos, the colour palettes, the typography, the tiny details that make a brand feel considered and completely its own.
My process is deliberately simple. No long discovery calls, no competitor analysis spreadsheets, no strategy documents that nobody reads. Instead, you fill in my Brand Foundations doc, a self-guided process that gets to the heart of your business in your own time. From that I create your Brand World, a document that defines who you are, who you’re for, and how you sound. Then the design begins.
You can come to me for a website, a brand, or both. And if you do both, that’s when it gets really good. Because a website built by the person who also designed the brand is just a different thing entirely.
AND THERE’S YAPPILY!
I’m the co-founder of Yappily, the UK directory for local, ethical, and qualified dog pros and pet businesses. So when I say I’m embedded in this industry, I really mean it.
I live and work by the sea in Sussex. I care deeply about doing honest, excellent work for people who deserve a brand and website as good as they are at what they do.
Sean Lane
Lead designer Sean, an experienced designer and illustrator, supports Rosie with the building of the websites.
Experienced in graphic and print design we’ve been able to widen the WUF offer to include book cover design and graphic work for merchandise, promotional and marketing items including banners, leaflets, cards and much more.
He has a fantastic combination of tech knowledge and creativity, which has resulted in the WUF project build and delivery time being much smoother and efficient.
Sean starts work after walking his gorgeous cocker spaniel Bella every morning.