This post is an ongoing record of all the WUF brands and websites launched in 2026 for ethical pet businesses.
Dog trainers, behaviourists, and pet professionals doing thoughtful, welfare-led work. Shared as each project is completed, partly to help me keep track, and partly so you can see what we’re up to!
I’ll be adding to this as the year unfolds.
Stephanie Zikmann – Personal Brand Identity (Jan 2026)
Stephanie is a dog grooming educator, auther and speaker.
The intention:
To create a personal brand that feels unmistakably like Stephanie, moving away from generic visuals and an AI suggested colour palette and laying strong foundations for her voice, her teaching, and the wider work that will grow from it.
Anna Herzog – Personal Brand Identity (Jan 2026)
Anna is a world-renowned dog sports coach and instructor with over 16 years in the industry, known for her expertise across competitive obedience, dog sports disciplines, and handler development.
The intention:
To create a brand that reflects Anna’s deep technical knowledge, experience competing and coaching in FCI Obedience and other disciplines, and her commitment to helping both dogs and their handlers perform with confidence and clarity.
Anna says:
“Loooove it so much and can’t wait for the website! It’s going to be amazeballs 💖”
Yappily – Brand update (Jan 2026)
Yappily is an ethical pet business directory built to help trusted, welfare-led professionals be found, chosen, and recommended with confidence.
As Yappily moves into its next phase, the brand has been gently evolved rather than overhauled. The introduction of a grounding blue brings clarity, trust and authority, while a warm gold accent adds confidence and value. Updated typography supports better readability, flexibility, and longevity, ensuring the brand works harder across content, listings, and future platform growth.
The intention:
To mature the Yappily brand without losing its warmth or personality, creating a visual system that feels trustworthy, established, and future-proof, while continuing to champion ethical pet businesses and make it easier for pet parents to choose well.
Stephanie Zikmann – Personal Brand Website (Jan 2026)
Stephanie Zikmann is an award-winning educator, author, and advocate for low-stress, consent-based grooming, known globally for her work in holistic dog care, professional education, and welfare-led reform within the grooming industry.
The intention:
To create a calm, confident digital home that reflects Stephanie’s authority, warmth, and depth, bringing together her teaching, speaking, writing, and advocacy in one cohesive space. The website was designed to feel grounded and spacious, allowing her message to land without noise, while supporting a growing body of work that spans education, publishing, and international speaking.
This is a platform built not just to inform, but to lead with clarity, compassion, and quiet conviction.
Stephanie says:
I’m just super stoked to finally have a website that I don’t have to stress about – and I can’t wait to get back into writing
It’s been worth the wait, Rosie! Thank you so much for everything you have done
Visit Stephanie Zikmann’s website →
Nathan’s Paw Trails – Web design (Feb 2026)
While his mentor brands and personal site had been professionally designed, the original business was ready to step up and match that level.
Nathan’s Paw Trails is the foundation business in Nathan Dunleavy’s growing brand ecosystem, the local, trusted dog walking service that started it all.
The intention:
To elevate Nathan’s Paw Trails without losing its local roots, keeping the recognisable dark blue and orange, while refining the design, improving the structure, and strengthening the user experience.
We introduced a warm putty tone to soften the palette, simplified layout elements, and chose a font that balances friendly, professional, and quietly confident.
Strategically, we streamlined content for clarity, replaced endless badge scrolls with carousels, expanded qualification sections for skimmers and detail-lovers alike, and reinforced the SEO foundations so the site works as hard as the business does.
Now the original brand looks exactly how it deserves to: established, credible, and built to last.
Nathan says:
If you’re a pet business owner who wants a website that actually reflects the level you’re operating at and you want someone kind, patient, creative and ridiculously talented – Rosie is your person.
Visit Nathan’s Paw Trails website →
Paws in Harmony – Brand identity (Feb 2026)
Paws in Harmony is a whole new name and a new start for Lorna, who used to be Barks n Bubbles. Ready to lean fully into her Holistic Dog Groomer qualification, Lorna came to me for a new brand identity and website.
The intention:
To create a new brand identity with a set of illustrations that can be used across all digital devices, on her marketing collateral, clothing and also as signage in her brand new dog grooming pod.
Lorna says:
That’s all wonderful. I love the colour palette , and I love how subtle it all is. It’s lovely.
Superstar Dogs – Web design (March 2026)
Superstar Dogs is a Huddersfield-based dog training business helping guardians raise confident, happy dogs through positive, reward-based training. Led by experienced trainer Jacqui, the business supports puppies, adolescent dogs, and families navigating common behaviour challenges with practical, compassionate guidance.
The intention:
To create a friendly, trustworthy digital home that reflects the supportive ethos behind Superstar Dogs. The website brings together puppy classes, one-to-one training, separation anxiety support, and dog walking into a clear, accessible structure designed for real dog guardians looking for real help.
The design focuses on warmth, clarity, and ease of navigation, allowing visitors to quickly understand what support is available and how to get started. Behind the scenes, strong local SEO foundations help the site show up for people searching for puppy classes and dog training in Huddersfield and West Yorkshire.
This is a website built not just to describe services, but to help dog guardians feel supported, informed, and confident about taking the next step with their dog.
Jacqui says:
I am currently speechless – no mean feat!! I couldn’t love my new WUF Design website more. It’s the launch of my new business and the new era of my dog training business. Thank you Rosie, I have a bit of a tear in my eye I love it so much. And you have been such a support and joy to work with. I guess I will never be subtle!!
Visit Superstar Dogs website →
The Canine VA – Brand identity (March 2026)
Fiona is the founder of The Canine VA, providing specialist virtual assistant support for dog trainers, behaviourists, and other pet professionals who would rather spend their time helping dogs than wrestling with admin.
The intention:
To create a brand that feels calm, capable, and quietly premium, reflecting the level of support Fiona provides behind the scenes.
Rather than leaning into the typical virtual assistant clichés of laptops, coffee cups, and productivity buzzwords, we built a brand rooted in clarity, organisation, and trust. The visual identity combines elegant typography with a bespoke monogram and supporting icon suite, creating a professional presence that feels established, thoughtful, and distinctive.
The colour palette draws inspiration from natural textures, weathered stone, soft sands, autumn tones, and deep coastal blues, giving the brand warmth and depth while maintaining a polished, professional feel.
The result is a brand that positions Fiona as more than an administrator. She’s a trusted operational partner helping pet professionals create more space, more structure, and more freedom in their businesses.
Beastly Thoughts – Brand refresh (Mar 2026)
The intention:
Karen came to me with a simple JPG logo and not a lot else, but a brilliant local reputation already behind her, so this wasn’t about starting from scratch; it was about keeping her identifiable paw print and giving it the floofing it deserved.
We’ve introduced a bold, modern blue, a distinctive font that holds its own, and logo variations that give the brand room to move, flex, and show up properly across all her marketing.
And my favourite part… 
The Beastlies.
A whole little family of cheeky characters that bring personality, play, and just the right amount of mischief into the brand.
And now we move onto the website 😊
Paws in Harmony Dog Grooming – Web design (April 2026)
Lorna came to me for a full reset. Her old business name and aesthetic had stopped reflecting what she actually does, so this was a proper clean slate: new name, new brand identity, and now, a new website to bring it all home.
The intention: To take everything we’d built for Paws in Harmony brand identity, the soft, considered colour palette, the beautiful patterns, the wonderful icons, and carry it all the way through into her new digital home that feels just as cohesive and intentional as the brand itself.
As always, design and SEO are equal heroes here. The SEO is doing the heavy lifting to get the website visible in Google and AI, and the design is working its magic to turn visitors into enquiries and bookings.
Every page and section has been built to communicate what Lorna does, where she does it, and why, and the details really matter. Images of her brand new dog grooming pod. A dedicated section on the about page called What is compassionate dog grooming? And on the services page, Lorna’s written something genuinely brilliant: How I make grooming work for your dog – attracting her ideal clients, and being refreshingly clear about who it might not suit.
Visit Paws in Harmony Dog Grooming website →
The Creative Canine – Web design (May 2026)
Krysia came to me with a very familiar problem: a DIY website that no longer reflected the quality, creativity, or personality behind her business.
The intention:
To transform The Creative Canine into a website that feels clear, playful, professional, and unmistakably “Krysia.”
Using her existing logo and colours as a starting point, we refined the visual direction with new typography, an expanded colour palette, and a set of quirky illustrated dog mascots known as “The Dudes” bringing warmth, fun, and personality into the brand.
Strategically, we reworked the page structure, improved readability and navigation, and created clearer pathways through the site so visitors can quickly understand the available support and services.
The result is a website that finally reflects the quality and creative energy of the business behind it.
Krysia says:
“Oh my word! You have made me really quite emotional!
I absolutely love it.”
Visit The Creative Canine website →
Colour palettes created for website clients who came with only a logo (May 2026)
Not every website client needs a full rebrand. Sometimes they come with a logo, and I build out the wider visual language from there expanding colour palettes, refining typography, and creating a more flexible, cohesive look for the website itself.
Good Dog Happy Dog – Web design (July 2026)
Working with Lindsay has been one of those projects that evolved beautifully.
We started by creating a fresh brand identity that captured the calm, supportive and knowledgeable approach at the heart of Good Dog Happy Dog. Once the branding was in place, we brought it to life through a completely redesigned website.
The intention:
To create a website that clearly explains Lindsay’s services, guides visitors effortlessly to the right support, and reflects the warmth, professionalism and expertise behind the business.
Alongside a full visual redesign, we completely restructured the website. We simplified the navigation, refined the messaging, and created much clearer pathways so potential clients can quickly understand exactly how Lindsay can help them and which service is right for their dog.
The result is a website that’s not only far easier to use, but one that finally does justice to the brilliant work Lindsay does every day.
Lindsay says:
“Rosie!!!
I’m gonna cry, it’s beautiful!! Wow!! You are extremely talented. It looks so professional, but also warm and yes – fun! You nailed it!”
Visit The Good Dog Happy Dog website →
Colour palette created for Steph’s Dog Training (July 2026)
Not every website client needs a full rebrand. Sometimes they come with a logo, and I build out the wider visual language from there expanding colour palettes, refining typography, and creating a more flexible, cohesive look for the website itself.
Steph mainly works with puppies; she is an author, educator and mentor. Steph requested “Not soft and girly, quiet calm strength, not a shouty one.” So that’s exactly what I gave her!
AWC Dog Behaviour – Brand Identity (July 2026)
Antonella came to me because her existing brand no longer reflected the business she’d grown into. As an experienced clinical animal behaviourist, she needed an identity that communicated expertise, trust and professionalism, whilst still feeling approachable, calm and engaging.
The intention:
To create a distinctive visual identity that reflects the thoughtful, evidence-based nature of Antonella’s work and gives her a flexible toolkit she can confidently use across every part of her business.
The project began with a complete rebrand, including a new logo, colour palette, typography and visual direction. From there, we added a collection of dog illustrations, photography guidance and a series of geometric ‘building block’ patterns inspired by the process of building understanding and changing behaviour.
Rather than simply designing a logo, the aim was to create an entire visual language that Antonella can use consistently across social media, marketing materials and her future website. The result is a brand that feels calm, intelligent, memorable and completely aligned with the quality of the work she does every day.
Antonella says:
“OMG you’re a genius! LOOOOOOVE IT!!!!”
All Dogs Meadow – Web design (August 2026)
Laura had outgrown the website she’d built herself five years earlier. It had done the job when she first opened, but over time it had become clunky, difficult to update, and frustrating to use on mobile – despite the fact that most of her visitors were booking from their phones.
The new website focuses on making booking a secure dog field as quick and easy as possible. We simplified the navigation, improved the mobile experience, reorganised the information so visitors can find answers without hunting around, and built the whole site with SEO in mind to help more local dog owners discover the meadow online.
The result? It didn’t take long to see the impact.
Laura says:
“Bookings have gone mad today so it must be doing the trick already!”
Visit the AllDog’s Meadow website →
Chill & Paws Dog Walking – Web design (August 2026)
Suzi didn’t have a website at all, which meant potential clients had no easy way to discover the experience and expertise behind Chill & Paws. As someone with an MSc in Clinical Animal Behaviour, she offers far more than dog walking, but that simply wasn’t coming across online.
The new website was built to showcase what makes Chill & Paws different. We positioned Suzi’s behavioural knowledge front and centre, highlighting the reassurance, understanding and professional care she brings to every walk. Combined with local SEO, clear service pages and an easy-to-use mobile experience, the site is designed to help the right clients find her and feel confident getting in touch.
Rather than competing on price or trying to be the busiest dog walker in the area, the website focuses on attracting owners who value knowledgeable, thoughtful care for their dogs. It’s a website that reflects the calibre of the business behind it—and gives Chill & Paws the online presence it deserves.
Tails of Connection – Brand Identity (September 2026)
Pennie came to me at a point where her business had outgrown its existing identity. With many years of experience working with horses and dogs, alongside her work in Bowen and myofascial bodywork, she wanted a brand that could bring all of this together without feeling complicated, clinical or overly polished.
The intention:
To create a strong, distinctive visual identity that reflects Pennie’s depth of experience, her thoughtful approach to animals and people, and her belief in doing things differently whilst giving her a clear new foundation for the next stage of her business.
The project became a much bigger reset than simply creating a new logo. Pennie made the brave decision to change her business name too, moving to Tails Of Connection and creating a genuine fresh start. We developed a new business mark, colour palette, typography and visual direction, alongside a collection of hand-drawn animal illustrations and a simple horseshoe and paw print pattern.
The resulting visual language is earthy, warm and quietly confident. Strong photography, elegant typography and expressive illustrations work together to reflect the connection between people, horses and dogs that sits at the heart of Pennie’s work. The whole system gives her a flexible toolkit to communicate consistently across her website, social media and future marketing.
Pennie says:
“This looks great Rosie! The colours are great – and very different I don’t think I have seen anyone use these kind of colours.”
Painted Pooches – Brand Identity (September 2026)
Steve came to me with a brilliant business idea – combining his love of art and animals to create traditional watercolour portraits of dogs, cats and other much-loved pets. With a background in graphic design and an impressive collection of life experiences behind him, this was a business that needed a brand with a bit of character of its own.
The intention:
To create a distinctive visual identity that reflects the traditional, hand-painted nature of Steve’s work, whilst making Painted Pooches feel vibrant, memorable and accessible. The brand needed to celebrate the character of the animals he paints, appeal to people who are properly passionate about their pets, and give him a professional platform to showcase his work.
The project included a new logo and business mark, colour palette, typography and wider visual direction, alongside a collection of supporting illustrations and a playful painted texture inspired by Steve’s watercolour work.
The visual identity deliberately moves away from the usual bright, contemporary colours you often see in pet brands. Instead, we created a palette of terracotta, sage, slate, charcoal, cream and rich garnet, giving the brand a more timeless, artistic feel. Steve had specifically talked about being drawn to the colours found in older paintings – ochres, browns, greys, racing greens and duck-egg blues and that became a really useful starting point for the palette.
The result is a brand that feels artistic, characterful and a little bit different, whilst giving the paintings themselves plenty of room to shine. The expressive dachshund illustration, painterly textures and gallery-style photography direction all help communicate what makes Painted Pooches special: portraits that aim to capture not just what a pet looks like, but their individual character and the memories attached to them.
And I love that the business is ultimately about making people happy. Steve’s paintings have already prompted tears, laughter and plenty of very emotional reactions from pet guardians, which tells you everything about why this kind of portrait means so much to the person commissioning it.
Steve says:
“That looks lovely Rosie. So pleased!”
Thinking about your own brand or website?
If you’re an ethical pet professional ready for a brand and website that truly reflects who you ar, and helps the right people find you, take a look at the WUF Brand Package and the WUF Website Package.
Or, if you’d like to see what clients say about the process, you can read more WUF client reviews here.
I take on a limited number of website projects each month to keep the process calm and collaborative.
