This post is an ongoing record of all the WUF brands and websites launched in 2026 for ethical pet businesses.
Dog trainers, behaviourists, and pet professionals doing thoughtful, welfare-led work. Shared as each project is completed, partly to help me keep track, and partly so you can see what we’re up to!
I’ll be adding to this as the year unfolds.
Stephanie Zikmann – Personal Brand Identity (Jan 2026)
Stephanie is a dog grooming educator, auther and speaker.
The intention:
To create a personal brand that feels unmistakably like Stephanie, moving away from generic visuals and an AI suggested colour palette and laying strong foundations for her voice, her teaching, and the wider work that will grow from it.
Anna Herzog – Personal Brand Identity (Jan 2026)
Anna is a world-renowned dog sports coach and instructor with over 16 years in the industry, known for her expertise across competitive obedience, dog sports disciplines, and handler development.
The intention:
To create a brand that reflects Anna’s deep technical knowledge, experience competing and coaching in FCI Obedience and other disciplines, and her commitment to helping both dogs and their handlers perform with confidence and clarity.
Anna says:
“Loooove it so much and can’t wait for the website! It’s going to be amazeballs 💖”
Yappily – Brand update (Jan 2026)
Yappily is an ethical pet business directory built to help trusted, welfare-led professionals be found, chosen, and recommended with confidence.
As Yappily moves into its next phase, the brand has been gently evolved rather than overhauled. The introduction of a grounding blue brings clarity, trust and authority, while a warm gold accent adds confidence and value. Updated typography supports better readability, flexibility, and longevity, ensuring the brand works harder across content, listings, and future platform growth.
The intention:
To mature the Yappily brand without losing its warmth or personality, creating a visual system that feels trustworthy, established, and future-proof, while continuing to champion ethical pet businesses and make it easier for pet parents to choose well.
Stephanie Zikmann – Personal Brand Website (Jan 2026)
Stephanie Zikmann is an award-winning educator, author, and advocate for low-stress, consent-based grooming, known globally for her work in holistic dog care, professional education, and welfare-led reform within the grooming industry.
The intention:
To create a calm, confident digital home that reflects Stephanie’s authority, warmth, and depth, bringing together her teaching, speaking, writing, and advocacy in one cohesive space. The website was designed to feel grounded and spacious, allowing her message to land without noise, while supporting a growing body of work that spans education, publishing, and international speaking.
This is a platform built not just to inform, but to lead with clarity, compassion, and quiet conviction.
Stephanie says:
I’m just super stoked to finally have a website that I don’t have to stress about – and I can’t wait to get back into writing
It’s been worth the wait, Rosie! Thank you so much for everything you have done
Visit Stephanie Zikmann’s website →
Beastly Thoughts – Brand refresh (Jan 2026)
The intention:
This was a thoughtful brand refresh rather than a full reinvention, honouring what Beastly Thoughts already was, while amplifying its character and making it unmistakably more them.
The refresh allows Beastly Thoughts’ personality, warmth, and perspective to come through with far greater confidence.
The goal was to create a visual system that feels playful yet grounded, expressive without being noisy, and flexible enough to support long-term growth. The updated colour palette, typography, and illustrations bring warmth and personality, while still holding authority and trust. A brand that can speak to professionals and the wider public with equal ease.
Karen is launching a competition to name the dogs 🐾, which feels like the perfect invitation into the brand’s new world.
And now we move onto the website 😊
