This post is an ongoing record of all the WUF brands and websites launched in 2026 for ethical pet businesses.
Dog trainers, behaviourists, and pet professionals doing thoughtful, welfare-led work. Shared as each project is completed, partly to help me keep track, and partly so you can see what we’re up to!
I’ll be adding to this as the year unfolds.
Stephanie Zikmann – Personal Brand Identity (Jan 2026)
Stephanie is a dog grooming educator, auther and speaker.
The intention:
To create a personal brand that feels unmistakably like Stephanie, moving away from generic visuals and an AI suggested colour palette and laying strong foundations for her voice, her teaching, and the wider work that will grow from it.
Anna Herzog – Personal Brand Identity (Jan 2026)
Anna is a world-renowned dog sports coach and instructor with over 16 years in the industry, known for her expertise across competitive obedience, dog sports disciplines, and handler development.
The intention:
To create a brand that reflects Anna’s deep technical knowledge, experience competing and coaching in FCI Obedience and other disciplines, and her commitment to helping both dogs and their handlers perform with confidence and clarity.
Anna says:
“Loooove it so much and can’t wait for the website! It’s going to be amazeballs 💖”
Yappily – Brand update (Jan 2026)
Yappily is an ethical pet business directory built to help trusted, welfare-led professionals be found, chosen, and recommended with confidence.
As Yappily moves into its next phase, the brand has been gently evolved rather than overhauled. The introduction of a grounding blue brings clarity, trust and authority, while a warm gold accent adds confidence and value. Updated typography supports better readability, flexibility, and longevity, ensuring the brand works harder across content, listings, and future platform growth.
The intention:
To mature the Yappily brand without losing its warmth or personality, creating a visual system that feels trustworthy, established, and future-proof, while continuing to champion ethical pet businesses and make it easier for pet parents to choose well.
Stephanie Zikmann – Personal Brand Website (Jan 2026)
Stephanie Zikmann is an award-winning educator, author, and advocate for low-stress, consent-based grooming, known globally for her work in holistic dog care, professional education, and welfare-led reform within the grooming industry.
The intention:
To create a calm, confident digital home that reflects Stephanie’s authority, warmth, and depth, bringing together her teaching, speaking, writing, and advocacy in one cohesive space. The website was designed to feel grounded and spacious, allowing her message to land without noise, while supporting a growing body of work that spans education, publishing, and international speaking.
This is a platform built not just to inform, but to lead with clarity, compassion, and quiet conviction.
Stephanie says:
I’m just super stoked to finally have a website that I don’t have to stress about – and I can’t wait to get back into writing
It’s been worth the wait, Rosie! Thank you so much for everything you have done
Visit Stephanie Zikmann’s website →
Nathan’s Paw Trails – Web design (Feb 2026)
While his mentor brands and personal site had been professionally designed, the original business was ready to step up and match that level.
Nathan’s Paw Trails is the foundation business in Nathan Dunleavy’s growing brand ecosystem, the local, trusted dog walking service that started it all.
The intention:
To elevate Nathan’s Paw Trails without losing its local roots, keeping the recognisable dark blue and orange, while refining the design, improving the structure, and strengthening the user experience.
We introduced a warm putty tone to soften the palette, simplified layout elements, and chose a font that balances friendly, professional, and quietly confident.
Strategically, we streamlined content for clarity, replaced endless badge scrolls with carousels, expanded qualification sections for skimmers and detail-lovers alike, and reinforced the SEO foundations so the site works as hard as the business does.
Now the original brand looks exactly how it deserves to: established, credible, and built to last.
Nathan says:
If you’re a pet business owner who wants a website that actually reflects the level you’re operating at and you want someone kind, patient, creative and ridiculously talented – Rosie is your person.
Visit Nathan’s Paw Trails website →
Paws in Harmony – Brand identity (Feb 2026)
Paws in Harmony is a whole new name and a new start for Lorna, who used to be Barks n Bubbles. Ready to lean fully into her Holistic Dog Groomer qualification, Lorna came to me for a new brand identity and website.
The intention:
To create a new brand identity with a set of illustrations that can be used across all digital devices, on her marketing collateral, clothing and also as signage in her brand new dog grooming pod.
Lorna says:
That’s all wonderful. I love the colour palette , and I love how subtle it all is. It’s lovely.
Superstar Dogs – Web design (March 2026)
Superstar Dogs is a Huddersfield-based dog training business helping guardians raise confident, happy dogs through positive, reward-based training. Led by experienced trainer Jacqui, the business supports puppies, adolescent dogs, and families navigating common behaviour challenges with practical, compassionate guidance.
The intention:
To create a friendly, trustworthy digital home that reflects the supportive ethos behind Superstar Dogs. The website brings together puppy classes, one-to-one training, separation anxiety support, and dog walking into a clear, accessible structure designed for real dog guardians looking for real help.
The design focuses on warmth, clarity, and ease of navigation, allowing visitors to quickly understand what support is available and how to get started. Behind the scenes, strong local SEO foundations help the site show up for people searching for puppy classes and dog training in Huddersfield and West Yorkshire.
This is a website built not just to describe services, but to help dog guardians feel supported, informed, and confident about taking the next step with their dog.
Jacqui says:
I am currently speechless – no mean feat!! I couldn’t love my new WUF Design website more. It’s the launch of my new business and the new era of my dog training business. Thank you Rosie, I have a bit of a tear in my eye I love it so much. And you have been such a support and joy to work with. I guess I will never be subtle!!
Visit Superstar Dogs website →
Beastly Thoughts – Brand refresh (Mar 2026)
The intention:
Karen came to me with a simple JPG logo and not a lot else, but a brilliant local reputation already behind her, so this wasn’t about starting from scratch; it was about keeping her identifiable paw print and giving it the floofing it deserved.
We’ve introduced a bold, modern blue, a distinctive font that holds its own, and logo variations that give the brand room to move, flex, and show up properly across all her marketing.
And my favourite part… 
The Beastlies.
A whole little family of cheeky characters that bring personality, play, and just the right amount of mischief into the brand.
And now we move onto the website 😊
Thinking about your own brand or website?
If you’re an ethical pet professional ready for a brand and website that truly reflects who you ar, and helps the right people find you, take a look at the WUF Brand Package and the WUF Website Package.
Or, if you’d like to see what clients say about the process, you can read more WUF client reviews here.
I take on a limited number of website projects each month to keep the process calm and collaborative.
