A regular discussion I have with potential WUF clients and then again as a booked in client, is all about their services and how to structure this on their website.
This came up again recently when a new client wanted to keep all their services on separate pages because they thought people would get annoyed by scrolling. But here’s the thing: scrolling isn’t the problem. clicking is.
These days, scrolling is second nature. People doom-scroll social media, browse endless product listings, and navigate apps effortlessly. It’s part of how we interact with digital content. What does frustrate users? A billion clicks.
The more clicks it takes to find the content they’re looking for, the more likely they are to bounce off your website without taking action. Which is definitely NOT what we want.
If you’ve got all your services spread across multiple pages with only a snippet of info on each, that means a lot of unnecessary back and forth – which can be super annoying.
👉 Should services be on separate pages? Sometimes, yes. But if you’ve got, say, three types of dog walks, it usually makes more sense to keep them on one well-structured page instead of making users click around.
This is exactly the kind of thing I help WUF clients figure out. We break down their services, how they offer them, and then strategise the best way to present them on their website, so the user experience feels seamless and intuitive. We get them to where they want to be, show them the options and then how to book. All with clarity and ease.
Got multiple services on one page? Here’s how to do it right:
✅ Lead with the most important info. Get to the point fast, then expand with details further down the page.
✅ Don’t stress about page length. Your page should be as long as it needs to be – nothing more, nothing less.
✅ Minimise clicks. Help visitors find what they need quickly and easily.
✅ Group related content together. If services are closely connected, keeping them on one page improves clarity and flow. (Think: same topic, same page.)
✅ Let users reach the footer. A well-designed footer is a key navigation tool, not an afterthought.
And my favourite
✅ Use jump links for easy navigation. On longer pages, jump links help users skip straight to what they need.
Check out how we did this for Kate’s Academy page: Canine Co Academy and also on the Canine Learning Academy classes page
Is your website giving people death by a thousand clicks?
Have you got a million services and you’re not sure how to show them on the website?
Got an idea of where you need to be with your website content, but can’t figure out how to get there?
Part of every WUF website build is to ensure your website provides an experience that’s intuitive, easy to navigate, and helps visitors take action – simple when you know how!
I’d love to hear from you if you need help with any of the above 😃
